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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
22/12/2011
How to set a global media and marketing budget
Ten companies, all within the top 50 biggest spenders globally and operating seven different categories have contributed to a survey on the process of setting budgets.
21/12/2011
Ian Hutchinson to Chair WFA Media Committee
Ian Hutchinson, Worldwide Media Director for Reckitt Benckiser, has been announced as the new Chairman of the WFA Media Committee
20/12/2011
French release Charter on responsible communications
On 9th December, The French Advertiser Association (UDA) released the fourth edition of its charter for responsible communications (Charte d'engagements des annonceurs pour une communication responsible) before an audience of advertisers, communication and CSR professionals. This year, its signatories presented a record 819 examples of best practice in responsible marketing communications.
20/12/2011
Irish publish “Advertiser's Toolkit"
The Association of Advertisers in Ireland (AAI) has published an "Advertiser's Toolkit" which seeks to bring together a collection of insights from AAI seminars and member events. The toolkit will be circulated to AAI members in January.
20/12/2011
US Senate hearings voice regret at ICANN decision on internet domain names
The US Senate has held two hearings* to discuss the Internet Corporation for Assigned Names and Numbers (ICANN) decision to increase the availability of generic top level domains (gTLDs), due to come into force on 12 January 2012.
20/12/2011
Spanish warn against possible Antena 3 / La Sexta merger
The Spanish Advertiser Association (AEA) has warned against a possible merger between TV channels Antena 3 and La Sexta. If the merger were to take place, 85.6% of TV investments would be controlled by only two groups, a situation that that could risk resulting in a less competitive landscape as well as a loss of quality content.
20/12/2011
SARFT imposes new TV advertising rules in China
China's State Administration of Radio, Film and Television (SARFT) has introduced new, more restrictive rules for advertising during TV drama programming, which will come into effect in 2012. The news is likely to have a major impact for advertisers in China.
20/12/2011
