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Global News
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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
29/10/2012
Portugal invests in educational and training activities
The Portuguese advertiser association (APAN) has recently invested in a number of educational initiatives for both its members and non-members.
29/10/2012
Japan seeks to increase number of Advertiser-agency contracts signed
In September 2012, the Japanese association (JAA) released an updated version of the standardized advertiser-agency contract model.
29/10/2012
Mobile spend up with caveats
The world's biggest advertisers are increasing their use of mobile despite clear concerns about the medium's inability to demonstrate return on investment.
12/10/2012
WFA & partners launch OBA self-regulatory programme
The European Interactive Digital Advertising Alliance (EDAA) was officially launched in Brussels today. The EDAA is in charge of administering the self-regulatory programme for Online Behavioural Advertising (OBA) across Europe.
09/10/2012
Alcohol producers announce new global commitments to help reduce harmful use of alcohol
On October 9, during ICAP's international conference on “Global Actions: Initiatives to Reduce Harmful Drinking” in Washington D.C, the CEOs of 13 of the world's leading beer, wine and spirits producers announced a new round of collective commitments over the next five years in support of the WHO Global Strategy to Reduce the Harmful Use of Alcohol.
01/10/2012
3 CMOs to speak at WFA's 60th Anniversary
Three Chief Marketing Officers (CMOs) are already confirmed to speak at next year's Global Marketer Conference in Brussels.
28/09/2012
