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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
29/02/2012
Swedes celebrate tenth annual “Big Marketer Day”
This year's Big Marketer Day will take place on 18 April in Stockholm. The full day programme will feature three panels and a number of high-level speakers including Birgitta Ohlsson, Minister for EU Affairs, Stina Honkamaa, CEO Google Sweden, and Michael Treschow, Chairman of Unilever.
29/02/2012
Speakers named for Global Marketing Conference in New York
The event will seek to inspire US marketers with examples of great brand communications from around the world, while also helping international colleagues gain insights from the US.
29/02/2012
Draft EP report “deplores” HFSS advertising aimed at children and young people
The European Parliament (EP) has published a draft report on “vulnerable consumers,” deploring the marketing of products high in fat, salt and sugar (HFSS) to children and young people.
29/02/2012
Pre-rolls: discovering best practice
Brands that simply re-use their TV ads online are missing out on a major communications opportunity. Mathias Giloth reports.
28/02/2012
Topics for National Associations Council meeting announced
WFA has announced the themes for the upcoming Council meeting in New York on Friday 16th March.
23/02/2012
US unveils privacy “Bill of Rights”, endorses industry “Do Not Track” framework
On Thursday 23 February, the White House unveiled an administration White Paper outlining a blueprint for privacy regulation, including a "Consumer Privacy Bill of Rights"%u2014a set of principles intended to guide how businesses handle consumers' personal information%u2014and steps to incorporate those principles into federal regulations.
01/02/2012
