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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
30/06/2011
Worldwide ad market approaches $500 billion
Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion.
29/06/2011
WFA launches CMO World Tour
WFA is travelling the world to talk to the top marketers at the world's leading brands. Our aim is to explore the impact of the digital age on marketers' personal lives and how this reflects on their own marketing vision and approach.
28/06/2011
WFA to join WEF advisory committee
Stephan Loerke, WFA managing Director, has been invited to become a Member of the World Economic Forum's Global Agenda Council on Media, Entertainment & Information 2011, on the basis of thought leadership in the field of marketing communications.
24/06/2011
Swedish Association finalises new online measurement rules
Sveriges Annonsörer have just released new online measurement rules for the KIA-index, the Swedish online currency established in 2002.
24/06/2011
ANDA Chile to hold yearly seminar of ANDA Knowledge Center
On June 17th, Anda Chile's Knowledge Center, AKC, will hold its yearly seminar “What do we [really ] know about Chileans”.
24/06/2011
AGNA Mexico organises contest on market research
AGNA Mexico is organizing with AMAI (Mexican association of market research agencies) a contest in a number of universities to encourage students' interest in market research in media.
24/06/2011
CAA advocates for online transmission of TV commercials
The Advertiser Association in Argentina (CAA) is leading an initiative focusing on the digitalization of advertising processes, to switch from physical support to online transmission of TV commercials.
24/06/2011
