Global News

Global marketing budgets to shift to emerging markets

International advertisers still look to the US for best practices
But US marketers fail to pay enough attention to other markets

A-B InBev CMO on global marketing

With more than 800 million active users, Facebook may be the ultimate “social network,” but in Chris Burggraeve's mind, what people crave most in life are real, authentic, person-to-person encounters.

Belgian Book It session to shed light on 'the age of conversations'

Belgian best-selling author Steven van Belleghem's new book &#039De Conversation Company' will take centre stage at UBA's first &#039Book It' event of the year on March 8th. This session will highlight the great potential of conversations that marketers can exploit, and will give tips to marketers willing to turn their company into &#039a conversation company'. </div> <a href="/" class="newsmore"> More info </a> </div> <div class="eventrow e"> <div class="eventdate"> 29/02/2012 </div> <div class="newscontent"> <h4><a href="/">Americans launch guidelines for agency search</a></h4> Agency search has become an increasingly important industry dynamic. The growth of emerging digital, mobile and social media has led to a proliferation of new agencies and an expanded client interest in exploring specialist expertise to complement (or replace) existing agencies of record. </div> <a href="/" class="newsmore"> More info </a> </div> <div class="eventrow o"> <div class="eventdate"> 29/02/2012 </div> <div class="newscontent"> <h4><a href="/">Australian association Chairman steps down</a></h4> After three years, Joe Talcott previously of McDonald's and News Limited, has stepped down from his role as AANA Chairman. &ldquo;During this time, AANA membership has grown by over 15% and the Association has tackled several challenging industry and regulatory issues&rdquo; said CEO Scott McClellan. &ldquo;Under his chairmanship, AANA has forged healthy working relationships throughout the Advertising, Marketing and Media Industry.&rdquo; </div> <a href="/" class="newsmore"> More info </a> </div> <div class="eventrow e"> <div class="eventdate"> 29/02/2012 </div> <div class="newscontent"> <h4><a href="/">Indian association opposes premium charges for 'HD advertising space'</a></h4> With the increasing digitalisation of Indian Cable & Satellite TV broadcasts, some Indian TV channels have started offering a separate High Definition (HD) feed on top of their regular channels for compatible TVs. 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