NYC 2012 Global Marketer Week
Brought to you in partnership with ANA
What the world can teach us(a)
The WFA/ANA Global Marketer Week was held in New York, from 12-16 March 2012. The conference brought together WFA members and some of the leading lights of the global and US advertiser community, including speakers from A-B InBev, The Coca-Cola Company, L'Oreal, Unilever and Luta. Highlights and further coverage are below.
Highlights from NYC 2012
Download keynote presentations
THE WORLD'S MOST VALUABLE GLOBAL BRAND
Joseph Tripodi Chief Marketing and Commercial Officer, The Coca-Cola Company
The Coca-Cola Company
Joseph Tripodi Chief Marketing and Commercial Officer, The Coca-Cola Company
THE WORLD'S LEADING BREWER, BUILDING SOCIAL NETWORKS SINCE 1366
Chris Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev
Anheuser-Busch InBev
Chris Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev
The Coca-Cola Company
The Coca-Cola Company
LUTA
LUTA
Anheuser-Busch InBev
Anheuser-Busch InBev
Download exclusive global marketing insights from our international partners...
WARC Trends - Global Marketers Toolkit 2012.
Exclusive WFA Member content brought to you from WARC. The 2012 Toolkit is divided into ten chapters, each covering a different marketing topic...
WARC Trends - Global Marketers Toolkit 2012
Exclusive WFA Member content brought to you from WARC. The 2012 Toolkit is divided into ten chapters, each covering a different marketing topic...
Inspiration by Contagious
Frictionless Commerce / Social Business. A WFA Partner event led by Contagious featuring cutting edge digital content from around the world. Additional content from Google...
Inspiration by Contagious
Frictionless Commerce / Social Business. A WFA Partner event led by Contagious featuring cutting edge digital content from around the world. Additional content from Google...
Future Foundation - Key Trend - The Quantified Self
Consumers are becoming better placed than ever before to understand the reality of their consumption patterns and lifestyle choices...
Future Foundation Key Trend - The Quantified Self
Consumers are becoming better placed than ever before to understand the reality of their consumption patterns and lifestyle choices...
Future Foundation - Emerging Trend - Performative Leisure
Leisure is undergoing a real-time revolution – consumers are boosting social status by broadcasting their current activities/locations...
Future Foundation - Emerging Trend - Performative Leisure
Leisure is undergoing a real-time revolution – consumers are boosting social status by broadcasting their current activities/locations...
Initiative - Rethinking Media By Design
By shifting focus from planning to design, media strategists will become valued creative problem solvers... and have the opportunity to fuse design thinking with performance marketing.
Initiative - Rethinking Media By Design
By shifting focus from planning to design, media strategists will become valued creative problem solvers... and have the opportunity to fuse design thinking with performance marketing.
Initiative - Don't stop at the door of the store
Communication planning needs to extend to the retail space so that marketers can understand and engage the consumer at every stage in the path to purchase....
Initiative - Don't stop at the door of the store
Communication planning needs to extend to the retail space so that marketers can understand and engage the consumer at every stage in the path to purchase....
Photos from the Week
With thanks to our international partners
Find out more about joining WFA and get free passes to Global Advertiser Week 2013 in Brussels!
