Global News
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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
01/12/2011
Swedes publish cookie guidelines
The Association of Swedish Advertisers (Svenska Annonsörer) has, together with IAB Sweden, the Confederation of Swedish Enterprise Delegation for Market Law (NDM), the Swedish Association of Communication Agencies, the Swedish Association of Media Agencies and the Swedish Media Publishers' Association published guidelines for the use of cookies online.
01/12/2011
AANA released a revised Code of Ethics (Australia)
AANA has revised its Code of Ethics, making several amendments to broaden its scope and remove any ambiguity as to whether advertisements in the rapidly growing online and digital media sector are covered.
01/12/2011
Indian SRO, ASCI, holds self-regulation conference
On November 17th, the Advertising Standards Council of India (ASCI) organised a conference, entitled “Strengthening Self-Regulation of Advertising Content” in Delhi.
01/12/2011
Best practices in association management
WFA was recently asked to participate in an evaluation of Brussels based trade associations by an MBA student from Vlerick Leuven Gent Management School, Belgium.
30/11/2011
Need to know: Trading Desks
Agencies are now buying digital advertising via trading desks. Federica Aperio highlights what advertisers need to know.
29/11/2011
Brands to change marketing to under 12s on websites
Major brands announce marketing commitments for brand websitesMcDonald's signs up to “EU pledge” group
European children exposed to less food marketing than in 2005
29/11/2011
EU Commissioner praises industry food marketing pledge
European Commissioner for Health and Consumer Protection, John Dalli, today praised the EU pledge as “an important step in the right direction”.
29/11/2011