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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
06/06/2016
WFA issues first advice for combatting ad fraud
Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crimeAdvertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs
Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem
01/06/2016
