China requires special digital understanding and marketers need to ensure they and their colleagues understand this unique ecosystem. Matt Green, …

Sensationalism and dogma can be obstacles to progress on the thorny issue of food marketing to kids. Stephan Loerke, Managing Director of the Worl…

Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful may herald a new era for the public …

Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green explains how t…

A new law changes how brands can advertise in the world’s most populous country. Adam Gagen, WFA Director of Legal & Public Affairs, and Li …