dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least. Some 40,000 delegates come to visit existing and future s…

From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing insights to the …

China requires special digital understanding and marketers need to ensure they and their colleagues understand this unique ecosystem. Matt Green, …

Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green explains how t…

Global media experts will need to focus on five key areas in 2015, some persistent some new, says Matt Green, Senior Manager Marketing Communication…

At the last MEDIAFORUM of the year, three media agencies were invited by WFA to share their vision for the future and to respond to some of the diffic…

The first meeting of the WFA’s MEDIAFORUM in India is the perfect time to reflect on what we can learn from this fast growing market. Matt Green exp…

Traditionally, transparency discussions revolve around a lack of trust between client and media agency. However, talking informally with WFA members’ reveals that most have very good, trustful relationships with their agencies.