Billions of dollars of ad spend are being lost to ad fraud. It’s a global issue that has huge implications for Asia.

Stephan Loerke, WFA CEO, writes:

Your continued support in 2015 has enabled us to grow the team, become more global and deliver more added-valu…

No one in marketing could have failed to notice that the weather is turning. The dark clouds of media transparency (that are seemingly never too f…

By June 2015, almost 200 million internet users were estimated to be actively using ad blocking technology.

A week following the lau…

Sensationalism and dogma can be obstacles to progress on the thorny issue of food marketing to kids. Stephan Loerke, Managing Director of the Worl…

WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development

Sustainable development is not just about saving the planet…

Every New Year comes with three things attached: new trends and projects, a continuation of the same and the odd surprise.

2015 will be no diff…

What is it that makes a brand successful? Marketing 2020 identifies the key factors that separate the over-performers from the chasing pack. Stephan Loerke explains.

Advertising self-regulation is not a pick and mix: it must cover all marketing. That includes social media. It is becoming urgent for marketers to decide how to make this work in practice, says Stephan Loerke.

The Netherlands used to take one of the strictest views on online privacy in Europe but a consumer backlash has forced a re-think. EU regulators currently developing a new framework for data protection should take note. Stephan Loerke explains.

Regulators worldwide are setting new rules to protect consumers’ interests in the age of big data. We can’t simply reapply old solutions, says Stephan Loerke.