Putting user generated content into brand marketing
29/09/2014
We know that consumers will respond to brand messaging but what role should user generated content (UGC) play in brand marketing? Stéphanie Bouvard e…
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Brand Purpose: you don’t know the half of it
26/09/2014
Purpose isn’t about saving the planet (although it can be). Marketers should take a wider view of the power of purpose, suggests Will Gilroy.
When…