WFA blog

The Netherlands used to take one of the strictest views on online privacy in Europe but a consumer backlash has forced a re-think. EU regulators currently developing a new framework for data protection should take note. Stephan Loerke explains.

The World Federation of Advertisers celebrates 60 years of championing responsible and effective marketing.

Regulators worldwide are setting new rules to protect consumers’ interests in the age of big data. We can’t simply reapply old solutions, says Stephan Loerke.