5 Ways Brands can improve Media Agency Capabilities
29/07/2016
It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the…
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WFA President & RBS CMO: ‘Advertisers should remember they need agencies’
27/07/2016
The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work toge…
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WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
05/07/2016
Predictably, there are those who will find fault in Cannes Lions. Some feel it has become too big/changed too much/become “a liberal worthy wankfest…
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Cannes Lions 2016 │ VR killed the radio star?
01/07/2016
The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back and marketers from around the world wh…
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