Earlier in the year, WFA looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not…

On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come toge…

To say the news that a high profile brand owner recently scrapped its marketing procurement function has been met with a lot of comment …

What are the major challenges facing marketing procurement as it heads towards its teenage years? Steve Lightfoot examines key areas that WFA members …

When we ask our procurement members each year what challenges they feel deserve the greatest focus for the next 12 months, the No 1 answer for the past four years has been agency compensation.