Predictably, there are those who will find fault in Cannes Lions. Some feel it has become too big/changed too much/become “a liberal worthy wankfest…

How can big companies deal with the talent challenge in 2016? Rob Dreblow highlights the need for a more trusting relationship.

Following a successful CMOFORUM in June at the Cannes Lions Festival, senior marketers from WFA’s network came together on September 1…

Briefing for integrated communication isn’t easy but WFA members are working to improve. Rob Dreblow explains

Most of us who have worked agency-…

Big data may be the biggest (and most unhelpful) buzz word in marketing now but – as everyone will acknowledge – getting it right is tricky.

Advertiser concerns about transparency in the digital media marketplace could mean not all the benefits of programmatic trading are realised.

The WFA recently ran two tours of Tech City, an area based around London’s much publicised ‘Silicon Roundabout’, where 1,340 diverse digital and creative businesses, including many start-ups, have clustered together.