WFA blog

Earlier in the year, WFA looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not…

Two of the WFA’s key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

Billions of dollars of ad spend are being lost to ad fraud. It’s a global issue that has huge implications for Asia.

To say the news that a high profile brand owner recently scrapped its marketing procurement function has been met with a lot of comment …

Global media experts will need to focus on five key areas in 2015, some persistent some new, says Matt Green, Senior Manager Marketing Communication…