WFA blog

dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least. Some 40,000 delegates come to visit existing and future s…

It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the…

On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come toge…

WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital Officer (CDO), Sourcin…

China requires special digital understanding and marketers need to ensure they and their colleagues understand this unique ecosystem. Matt Green, …