Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful may herald a new era for the public …

European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media Management. The changes h…

Purpose isn’t about saving the planet (although it can be). Marketers should take a wider view of the power of purpose, suggests Will Gilroy.
When…

For the first time in its twenty-five year history, Asia-Pacific Economic Cooperation (APEC) looks to promote coherent advertising standards across the 21 Pacific Rim member economies in order to promote trade, writes Will Gilroy

Research conducted in 2012 by Edelman shows that consumers increasingly want brands to stand for something beyond the functional delivery of a product or service.

The EU Commissioner for Health spoke out in favour of the “EU Pledge,” an effort by major multi-national food manufacturers to change how they market their products to children.

There will always be brands of intrinsic appeal, interest and value to kids. And so there should be. Imagine how colourless childhood would be without them?