2015 year in review
18/12/2015
Stephan Loerke, WFA CEO, writes:
Your continued support in 2015 has enabled us to grow the team, become more global and deliver more added-valu…
read moreDon’t scrap marketing procurement, embed it
08/12/2015
To say the news that a high profile brand owner recently scrapped its marketing procurement function has been met with a lot of comment …
read moreMedia transparency: picking a way through the storm
03/12/2015
No one in marketing could have failed to notice that the weather is turning. The dark clouds of media transparency (that are seemingly never too f…
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