To say the news that a high profile brand owner recently scrapped its marketing procurement function has been met with a lot of comment …

No one in marketing could have failed to notice that the weather is turning. The dark clouds of media transparency (that are seemingly never too f…

By June 2015, almost 200 million internet users were estimated to be actively using ad blocking technology.

A week following the lau…

The EU’s Audiovisual Media Services Directive is due for a full review in 2016. Adam Gagen, WFA Director of Legal & Public Affairs, provides…

Following a successful CMOFORUM in June at the Cannes Lions Festival, senior marketers from WFA’s network came together on September 1…