The changing role of the CMO
04/10/2016
This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters. Especi…
read more
WFA President & RBS CMO: ‘Advertisers should remember they need agencies’
27/07/2016
The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work toge…
read more
WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
05/07/2016
Predictably, there are those who will find fault in Cannes Lions. Some feel it has become too big/changed too much/become “a liberal worthy wankfest…
read more
Cannes Lions 2016 │ VR killed the radio star?
01/07/2016
The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back and marketers from around the world wh…
read more
15 tweets from Singapore CMOFORUM
02/06/2016
2016’s first WFA CMOFORUM was held in Singapore on May 25th. Nine nationalities, 14 companies, a wealth of experience across m…
read more