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Chris Burggraeve named new WFA President (08/04/2010)
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Chris Burggraeve named new WFA President
Date: 08/04/2010
It was formally announced today that Chris Burggraeve, Chief Marketing Officer, A-B InBev, has become President of the World Federation of Advertisers. He succeeds Bernhard Glock, former Vice-President, Global Head of Media, Procter & Gamble and current President & CEO, Media Leadership Company.
Chris was unanimously voted in by WFA members on the occasion of the WFA Annual General Meeting in Istanbul on April 1st. The WFA Annual General Meeting is the last in a series of events which make up the Global Advertiser Week, the showpiece event of which is the Global Advertiser Conference.
Chris has been CMO of A-B InBev since November 2007. Born in 1964, he has over 21 years of experience working passionately with brands around the world. He joined InBev after a 12 year international career with The Coca-Cola Company, where he was Group Marketing Director for the biggest Operating Group (European Union). Previously he worked for Procter & Gamble Benelux in Brand Management and Innovation, having started his career in consulting and technology start-up companies.
A Belgian citizen, Chris holds a degree in Applied Economics (International Business) from the Catholic University of Leuven, a Masters in European Economics from the Centre Européen Universitaire in Nancy, France, and a TRIUM Global MBA (offered jointly by London School of Economics, NYU Stern and HEC Paris).
Said Burggraeve; "It is a great honour to be heading up this unique organisation at such an exciting time. New technologies are revolutionising the way consumers and marketers interact. WFA will be at the forefront of helping marketers to be more effective and efficient, while ensuring they maintain their social license to operate from society at large"
Stephen Kehoe, Vice-President Public & Government Affairs, PepsiCo., was voted WFA Deputy President for the same tenure. The appointment of a senior marketer and public affairs professional at the top of the WFA leadership team reflects the dual nature of the WFA's mission; to help marketers be more effective and efficient while ensuring that their activities are responsible and closely reflect changing societal sensitivities.
For more information please contact Karine Lesuisse
