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European snacks industry joins EU pledge initiative
Date: 26/04/2010
EU Pledge member companies are delighted to announce today that the European Snacks Association (ESA) has decided to join the EU Pledge initiative. EU Pledge member companies are committed to changing food and beverage advertising on TV, print and internet to children under the age of 12 in the European Union, by:
- Not advertising food and beverage products to children under the age of 12 on TV, print and internet, except for products which fulfill specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines.
- Not engaging in any commercial communications related to food and beverage products in primary schools, except where specifically requested by or agreed with the school administration for educational purposes.
The EU Pledge programme is a voluntary commitment to the EU Platform for Action on Diet, Physical Activity and Health, the multi-stakeholder forum set up by the European Commission in 2005 to encourage interested parties to take initiatives aimed at fighting obesity in Europe.
By joining, ESA commits to promoting compliance with the EU Pledge among its membership. Furthermore, the following individual ESA member companies publicly commit to the EU Pledge criteria:
Intersnack
Lorenz Snack-World
Procter & Gamble
Unichips - San Carlo
Zweifel Pomy-Chip
These companies represent the bulk of advertising expenditure in the European savoury snacks market. Two ESA member companies, LU Snack Foods (Kraft Food) and PepsiCo, are already founding members of the EU Pledge.
The ESA Pledge signatories will publish their specific corporate commitments within the EU Pledge initiative before the end of 2010 on the EU Pledge website. They will implement their commitments no later than 31 December 2010. In case of mergers or acquisitions, an adequate transition period will be allowed for the implementation of measures taken under the EU Pledge.
As of 1 January 2011, these ESA member companies will also submit themselves to the common monitoring programme implemented annually by the EU Pledge initiative to measure compliance with the EU Pledge commitments.
Said Stephan Loerke, Managing Director of the World Federation of Advertisers: "WFA welcomes the ESA on board. By achieving real and measurable change in terms of what foods are advertised to children, we hope we have made a tangible contribution to the EU's public health goals. We are committed to extending the coverage of the EU Pledge to other market operators and to continue monitoring its impact across the European Union."
Click here for previous coverage. For more information please contact Will Gilroy.
