WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
ISBA announces Annual Conference 2011 Agenda
Date: 27/02/2011
This years' event will take place on Thursday 17 March, 9am to 4pm at Lord's Cricket Ground, London. A powerful line-up of speakers will share their views across a diverse range of issues that the industry must deal with. Along with an update of what advertisers can expect on the political and regulatory fronts, ISBA will explore the increasingly complex media landscape, where traditional roles and ways of operating are undergoing significant change.
ISBA will also delve into aspects of the client/agency relationship, seeking insights into more effective ways of working together. And they will be conducting a live focus group amongst members of the key youth target market, tracking their attitudes and media consumption habits in the social network age.
The full programme, speaker details and booking form is available to download here or email Elvira Bagge.
