The following links are a useful resource for marketing professionals seeking to find out more about specific organisations:
- The Association of American Advertising Agencies
AAAA is the US trade body for advertising agencies - Association of Commercial Television
ACT represents the private television channels in Europe. - Advertising Education Forum AEF
AEF is a forum for research regarding advertising and children. - Advertising Research Foundation
Sharing knowledge for and about the advertising industry - ESOMAR World Research
ESOMAR is the world organisation for enabling better research into markets, consumers and societies. - European Association of Communication Agencies
EACA represents European advertising agencies. - European Advertising Standards Alliance
EASA comprises advertising self-regulatory organisations from within the EU and other global markets. - European Broadcasting Union
EBU is the largest professional association of national broadcasters in the world. - European Group of Television Advertising
EGTA represents European TV channels’ sales houses. - Federation of European Direct and Interactive Marketing
FEDMA represents the direct marketing sector at European level. - International Chamber of Commerce
The ICC is the voice of world business championing the global economy as a force for economic growth, job creation and prosperity. - International Advertising Association
The IAA is the international tripartite, defending the Freedom of Commercial Communication. - Interactive Advertising Bureau Europe
IAB Europe represents the interests of interactive marketers across Europe. - The Responsible Advertising and Children Programme
RAC deals with all questions regarding advertising and children. - United Nations Enviromental Program
UNEP is the sector of the UN related to sustainable consumption. - World Advertising Research Center
WARC is a premier provider of information and insight to the global marketing, advertising, media and research industries.
