Event highlight: WFA/RVD Global Advertiser Conference, Istanbul 2010

Date: 31/03/2010

 

On 31st March, WFA and RVD (Turkish Advertisers Association) co-hosted the 2010 Global Advertiser Conference in Istanbul, Turkey. The event, entitled "Change you need", brought together over 300 delegates from the global marketer community encompassing senior WFA and RVD corporate members, as well as well-known personalities from the global ad industry.

A summary of the sessions can be found below. WFA Members can log-in above to download the presentations and also an overview of the main messages from each session, specially written by Warc.

Session 1: Coming out fighting
Nokia, Facebook and the US Association of National Advertisers on how marketers can capitalise on economic recovery by using digital platforms to accelerate growth.

Session 2: Can't measure? Won't pay
Bernhard Glock on his 24 year career with Procter & Gamble. Unilever and the US Advertising Research Foundation on how media measurement should evolve globally.

Session 3: Marketing in the Cloud
HP on how brands can harness cloud computing and digital media to meet the growing demands of a rapidly changing world.

Session 4: Trust me, I'm in advertising...
Anheuser-Busch InBev, Coca-Cola, and Millward-Brown on how best to rebuild consumer trust in advertising

 Session 5: Digital switchover for agency partners
Vodafone, Havas and Billetts on how agencies could evolve their digital offering, faced with an increasingly complex media landscape.

View photos from the Global Advertiser Week here. For more information on the event or for high resolution photos please contact Robert Dreblow.


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Documents:
WFA-RVDIstanbul2010_Session1.pdf
WFA-RVDIstanbul2010_Session2&3.pdf
WFA-RVDIstanbul2010_Session4.pdf
WFA-RVDIstanbul2010_Session5.pdf
WARC Exclusive - Istanbul Insights 1.pdf
WARC Exclusive - Istanbul Insights 2.pdf