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WFA/RVD Global Advertiser Conference
WFA/RVD Global Advertiser Conference
Change you need.
We operate in a unique period of flux: driven by an uncertain economic environment, the ever-changing marketing communications landscape and an unprecedented shift in the geography of global marketing communications investment. This event will provide unique perspectives from global leaders to help marketers navigate these shifting sands... To help put in place the change you need.
March 31, 2009 – Istanbul
Chris Burggraeve CMO,
Anheuser-Busch InBev
Anheuser-Busch InBev
Michael MendenhallSVP & CMO, HP
Pekka Rantala SVP, Marketing, Nokia
David WheldonGlobal Brand Director
Vodafone Group
Vodafone Group
Bernhard GlockPresident & CEO,
Media Leadership Company
Media Leadership Company
Fernando Rodés VilàCEO,
Havas Group
Havas Group
9:15 : WelcomeStephan Loerke, Managing Director, WFA
Pekka Rantala, Senior Vice President, Marketing, Nokia
Blake Chandlee, VP Europe, Facebook
Moderated by:
Bob Liodice, President & CEO, ANA
Blake Chandlee, VP Europe, Facebook
Moderated by:
Bob Liodice, President & CEO, ANA
9:30 : Coming out fighting
This session will seek to help marketers understand how they can capitalize on the economic recovery by using digital platforms to accelerate growth.
10:40 : Break
Bernhard Glock, CEO, Media Leadership Company
Bob Barocci, President & CEO, ARF
Dilek Erkey, Media Director, Unilever Turkey
Moderated by:
Charlie Crowe, CEO, CSquared
Bob Barocci, President & CEO, ARF
Dilek Erkey, Media Director, Unilever Turkey
Moderated by:
Charlie Crowe, CEO, CSquared
11:10 : Can’t measure? Won’t pay
Bernhard Glock will share some of his experience from 24 years with P&G. This will be followed by a panel focusing on what needs to be done to progress media measurement in Turkey and around the world.
12:00 : Marketing in the Cloud
Michael Mendenhall will describe how brands can harness cloud computing and digital media to meet the growing demands of a rapidly changing world.
12:30 : Lunch
Chris Burggraeve, CMO, Anheuser-Busch InBev
Galya Frayman Molinas, President, Coca-Cola Turkey
Peter Walshe, Global BrandZ Director, Millward Brown
Moderated by:
Bob Liodice, President & CEO, ANA
Galya Frayman Molinas, President, Coca-Cola Turkey
Peter Walshe, Global BrandZ Director, Millward Brown
Moderated by:
Bob Liodice, President & CEO, ANA
13:45 : Trust me, I'm in advertising...
Global perceptions of advertising have suffered over recent years. This session will focus on what needs to be done to rebuild trust with consumers.
15:15 : Break
David Wheldon, Global Brand Director, Vodafone Group
Fernando Rodés Vilà, CEO, Havas Group
Nick Manning, COO, Billetts
Moderated by:
Charlie Crowe, CEO, CSquared
Fernando Rodés Vilà, CEO, Havas Group
Nick Manning, COO, Billetts
Moderated by:
Charlie Crowe, CEO, CSquared
15:45 : Digital switchover for agency partners
The existing client-agency model has served advertisers well for many years. In an increasingly complex digital landscape, this session will explore whether the old model is broken and what needs to change to fix it.