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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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WFA benchmark on In-housing Digital Media, from agencies' point of view
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
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MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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WFA and ANA call on Facebook to address whistleblower allegations
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WFA member benchmark on Campaign Monitoring Best Practices
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Webinar: How national associations can get involved in GARM
In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
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Media Forum Meeting Overview (29th September 2021)
Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.