Related content
-
Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 4
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Media transformation
Three principles from four decades of media practice
Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…
-
Media governanceMedia transparencyProgrammatic
WFA launches global guide to media contracts excellence
The guide looks at ten areas of best practice around the world
-
Media transformationData collection & privacy
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
-
Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for…
-
Channels
Media Forum Meeting Overview (19th January 2022)
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
-
7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders
-
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
-
Brand safetyBrand safety
GARM x National Associations partnership meeting
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
-
Channels
Benchmark: MENA split between ATL and BTL media budget
WFA member benchmark on MENA split between ATL and BTL media budget
-
Audience measurementMarketing effectiveness
Fireside chat: Paying Attention to the Long and Short
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…