Posts about Media

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Benchmarks & surveys
16 April 2015

ChannelsMarketing procurement

Benchmark on media budget setting

WFA

Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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Benchmarks & surveys
25 March 2015

Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

Survey on ROMI - Your approach & measurement

WFA

Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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Benchmarks & surveys
24 March 2015

ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

Benchmark on supporting ecommerce with digital marketing

WFA

Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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Benchmarks & surveys
13 March 2015

Ad fraud & verificationDigital transformation

Survey on digital media auditing

WFA

Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
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Benchmarks & surveys
1 March 2015

ChannelsIntegrated marketing

Survey Results: Transmedia and multiscreen marketing

WFA, MillwardBrown

Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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Benchmarks & surveys
10 February 2015

Media governanceAgency rostersOrganisation & structure

Survey on media management in the US

WFA

Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
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Guides & templates
3 July 2014

ProgrammaticAgency managementData & analytics

Guide to Programmatic Media (2014)

WFA

An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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Guides & templatesReports & whitepapers
9 January 2008

Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

WFA Media Charter (2008)

WFA

This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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