Companies across a multitude of sectors are taking action to address the UN Sustainable Development Goals (SDGs).
But our industry as a whole has a conundrum to reconcile. Traditionally seen as a ‘consumption driver,’ is marketing at odds with sustainable life? Or can instead be a catalyst for more sustainable thinking and behaviours?
Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Saving our planet is now a communications challenge
to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same
the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies
the power of your marketing communications to drive more sustainable consumer behaviours
a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with
In a world where sustainability is no longer a choice but a necessity, Mastercard embarked on an ambitious journey to reach Net Zero…
Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to…
Reckitt embraces their virtual studio, so they can move at pace and at scale, be more creative than ever before and have less impact…
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In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico.…
Together with production agency Tag, Arla measured and reduced the CO2 emissions from three campaign shoot productions.
As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable…
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