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The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
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Survey results on global social media marketing: 2016
WFA survey looking at a number of critical areas relating to social media marketing.
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WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
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Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Benchmark on the evolution of magazine readership and media buying
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
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Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
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Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Webinar on Programmatic Media: Seeing Through the Financial Fog
Webinar featuring Andrew Altersohn, CEO of AD/FIN
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ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.