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Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
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WFA member survey. For additional details, please log in.
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There will be fewer major sporting events in 2017 than we’ve seen this year.
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Media governanceMedia transformation
Why advertisers are embarking on a process of 'media transformation'
Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Benchmark on Media auditor RFP
WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
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Programmatic
Webinar: How to Raise your Game and Win in Programmatic
James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
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Media governanceMedia transparency
Webinar on ANA/K2 transparency investigation: findings and recommendations
Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…
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Ad fraud & verification
Webinar: Ad fraud guidance for media investors
In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…
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Ad fraud & verificationMarketing procurement
Study results on Verification partners & viewability
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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Media governance
Webinar: Driving digital transformation through social newsrooms
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
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ChannelsInfluencersInfluencersData & analytics
Unlocking brand value with social communities
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…