Posts about Media

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1. 
   Event reports

   31 May 2024
   Organisation & structure

   Media Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA Media Forum Asia Pacific held in person in Singapore

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2. 
   Videos & webinarsReports & whitepapers

   6 May 2024
   Media transformation

   Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

   Matt Green

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

   Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"
3. 
   Event reports

   26 April 2024

   CMO Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

   Read more about "CMO Forum APAC meeting overview (April 2024)"
4. 
   Event reports

   18 April 2024
   Marketing capabilitiesMedia transformationMarketing effectiveness

   WFA Media Forum March 2024: Forum Connect Amsterdam

   WFA

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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5. 
   Videos & webinars

   8 April 2024
   Marketing effectiveness

   WFA Media Forum April 2024: AI and Retail Media

   WFA

   Introduction to WFA AI Community & Retail Media deep dive.

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6. 
   Videos & webinars

   5 April 2024
   Audience measurementBrand safetyMedia governanceBrand safety

   Halo CMM Community Townhall Meeting

   WFA

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
7. 
   Reports & whitepapers

   26 February 2024
   Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

   Brands are trailing on data transformation

   Tom Ashby

   If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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8. 
   Videos & webinars

   16 February 2024
   ProgrammaticMedia literacy

   Spotlight: ANA Programmatic Media Supply Chain Study

   WFA

   Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

   Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"
9. 
   Videos & webinars

   13 February 2024
   Audience measurementBrand safetyMedia governanceBrand safety

   Halo CMM Community Townhall Meeting

   WFA

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
10. 
    Videos & webinars

    26 January 2024
    Marketing effectiveness

    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

    WFA

    The first meeting of the WFA Media Community in 2024.

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11. 
    Event reports

    18 December 2023
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    WFA

    Overview of the Media Forum held in New York City in November 2023

    Read more about "Media Forum Connect meeting overview (November 2023)"
12. 
    Briefings & position papers

    29 November 2023
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising

    WFA

    21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…

    Read more about "WFA response to Adalytics report on Google Search advertising"