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Brand purpose
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With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
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Channels
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eCommerce-focused multinationals are spending significantly more on performance ads than…
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Brand purpose
Spotlight: Tackling Responsible Media
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
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Brand safetyBrand safety
GARM Aggregated Measurement Report - May 2022
The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Spotlight: A Brand's Guide to Retail Media
Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the…
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media indemnities
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Media governanceAgency remuneration & contracts
Spotlight: Media Contract Guidance Webinar – Global Best Practice
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
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Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Media transparencyProgrammaticMedia measurement
Media Forum Meeting Overview (24th February 2022)
Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.