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Audience measurementMedia measurement
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Media governance
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Media governanceMarketing law
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A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
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Media governanceMarketing operations
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A research report on the anatomical structures and priorities of the client-side media department.
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Channels
Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 1
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Agency rostersMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Channels
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
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Media transparencyProgrammatic
ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
U.S. advertiser association issues RFP for study on automated ad buying
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Brand safetyBrand safety
GARM Aggregated Measurement Report - April 2021
The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Ad fraud & verificationBrand safetyBrand safety
Japan's ad industry unveils joint committee for ad verification in digital advertising
JICDAQ aims to improve low transparency in Japan’s digital media ecosystem