Posts about Media

Related content

1. 
   Event reports

   12 February 2019
   ProgrammaticMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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2. 
   Benchmarks & surveys

   12 February 2019
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   Benchmark: Programmatic Practice & Proficiency in APAC

   WFA

   23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

   Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
3. 
   Videos & webinars

   8 February 2019
   Ad fraud & verification

   Webinar: The new frontier for ad fraud

   WFA

   In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…

   Read more about "Webinar: The new frontier for ad fraud"
4. 
   Event reports

   25 January 2019
   Media governanceProgrammaticMedia transformation

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

   Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
5. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammaticMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York.

   Read more about "Media Forum Meeting Overview (November 2018, New York)"
6. 
   Press releases

   14 January 2019
   Marketing capabilitiesOrganisation & structure

   WFA launches Global Media Board

   WFA

   WFA Global Media Board will help make WFA’s Global Media Charter a reality

   Read more about "WFA launches Global Media Board"
7. 
   NewsReports & whitepapers

   20 December 2018
   Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

   Danish advertisers create guide to brand safety

   WFA

   Three out four advertisers say there is insufficient transparency in media buying.

   Read more about "Danish advertisers create guide to brand safety"
8. 
   Press releasesBenchmarks & surveys

   6 December 2018
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   WFA study ranks countries by programmatic maturity

   WFA

   Advertisers need to tailor approach according to market development

   Read more about "WFA study ranks countries by programmatic maturity"
9. 
   Event reports

   6 December 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting materials - (December 2018)

   WFA

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

   Read more about "DGX meeting materials - (December 2018)"
10. 
    Benchmarks & surveys

    4 December 2018
    Programmatic

    Global Programmatic Maturity Report 2018

    WFA, Infectious Media

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

    Read more about "Global Programmatic Maturity Report 2018"
11. 
    Benchmarks & surveys

    28 November 2018
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
12. 
    NewsPress releases

    28 November 2018
    Ad fraud & verification

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA

    WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…

    Read more about "WFA statement on the '3ve' ad fraud schemes takedown"