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Audience measurement
A campaign for better measurement
Global brands are calling for a cross media measurement model. Matt Green explains why.
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InfluencersInfluencersIntegrated marketing
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Media governance
Webinar: The Global Media Charter
Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…
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Media governanceMedia transparency
Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
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Programmatic
Progressive Programmatic Solutions workshop overview (April 2019)
Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
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Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Media governanceDigital transformationMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Agency management
Media agency management: Where are we headed?
A new WFA report identifies the latest trends in global media agency models and remuneration
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market