Press releases

MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia

WFA issues first advice for combatting ad fraud

**EMBARGOED UNTIL 9AM GMT (LONDON) MONDAY 6TH JUNE**

Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime

Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs

Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

WFA Global Marketer Week to be held in Toronto in 2017

UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and 150 years since Canadian independence

GMWTO marks first return to North America since 2012

Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur

WFA President warns brands not to lose sight of the basics

State of the Union address highlights seven ways marketers are making their lives harder

ASEAN marketers seek enhanced digital capabilities

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformation

Research conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globally

Full results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th

Data moving to the centre of global marketing strategies

Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches

85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'