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Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.
16/04/2012

Leading alcohol beverage producers agree to extend common marketing standards and reinforce self-regulation across the EU

Source: WFA
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01/02/2012

Gruma joins the World Federation of Advertisers

Source: WFA
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25/01/2012

EU regulators threaten the fundamentals of the internet ecosystem

Likely to hit advertising revenue, the fuel of the digital economy
Hinder long-term innovation, competitiveness and growth in Europe
Source: WFA
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16/01/2012

WFA members reveal search marketing strategies

Source: WFA
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29/11/2011

Brands to change marketing to under 12s on websites

Major brands announce marketing commitments for brand websites

McDonald's signs up to “EU pledge” group

European children exposed to less food marketing than in 2005
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15/09/2011

WFA welcomes new global marketing code

russels, 14th September 2011: The World Federation of Advertisers (WFA) has welcomed the International Chamber of Commerce's new global marketing code. The code sets both new minimum requirements for marketers and a new reference point for advertising standards globally.
Source: WFA
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22/03/2011

Global advertisers and their fans explore value of social media

WFA research proposes basic expectations and differentiators for fan pages...
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14/12/2010

Procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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14/09/2010

Advertisers regret Google trademark policy change

The World Federation of Advertisers regrets that the brand and trademark owners, important clients of Google, were not consulted on Google's new AdWords trademark policy for the European region.
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09/09/2010

Industry shifts food marketing mix to children

Independent data released today show how the world's biggest food brands have significantly changed the products they advertise to children.
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28/06/2010

WFA responds to opinion on online behavioural advertising

WFA has in collaboration with its industry partners coordinated a common response to the Opinion of the Article 29 Working Party on Online Behavioural Advertising
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26/05/2010

WFA releases media auditing guidelines

The World Federation of Advertisers (WFA) today released guidelines to help marketers choose and use media auditors.
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