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WFA announces speakers for Global Marketer Week
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The World Federation of Advertisers (WFA) and Malaysian Advertisers Association (MAA) have unveiled the initial event and speaker line-up for the 2016 Global Marketer Week and Global Marketer Conference, to be held in Kuala Lumpur, Malaysia from March 15-18 2016.
The event - #GMWKL - will bring together some of the world's top marketers and thought-leaders to address common challenges in delivering growth in an interconnected, people-centric world. It will highlight new ways that marketers can successfully engage people both internally and externally and where brands need to consider both their own employees as well as consumers as advocates, content creators and distributors.
The Global Marketer Week, being held in South East Asia for the very first time, will feature a stellar line-up of speakers to provide inspirational examples of innovation, new platforms and marketing with purpose from some of the world's most exciting brands. Confirmed speakers include:
The showpiece of the week, the Global Marketer Conference, takes place on March 17. This will feature a South East Asia Accelerator panel, where senior regional marketers will share their experiences of driving success in this fast-growing region.
A Project Reconnect session will take place on March 16 and will look at how great brand marketing in the digital age puts people first, how delivering meaningful and valued brand experiences pays dividends and how to foster the best environment both internally and with agency partners to allow great work to flourish. Contributions will come from Contagious, Karmarama, Diversified Agency Services (Omnicom) as well as Samsung's Marc Mathieu, TATA Communications' Amit Sinha Roy and RBS's CMO, David Wheldon.
Stephan Loerke, WFA CEO, said: “South East Asia is an exciting and vibrant region with great potential for innovation and growth. I'm greatly looking forward to hearing from the brands that originate from this region as well as those global brands that have built their presence in these countries.”
Margaret Au-Yong, President of MAA and Head of Tune Group Marketing, Media & Facilities, said: “We are pleased to welcome the WFA to Malaysia. We have facilitated a truly impressive global line-up of marketers, probably the best to ever visit KL. We look forward to a wonderful forum to exchange ideas, strategies and concepts and also share what Malaysia and South East Asia has to offer.”
Full details of Global Marketer Week can be found at www.wfanet.org/kl. Follow events @WFAmarketers & #GMWKL
-ends-
For all media enquiries, please contact:
Alastair Ray
[email protected]
+44 1600 713 987
+44 7941 428 243
Notes for editors:
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$700 billion per annum – through a unique, global network of the world's biggest markets and biggest marketers. WFA's champions responsible and effective marketing communications worldwide. More information at www.wfanet.org.
The Global Marketer Week is the annual event for client-side marketers. The WFA hosts the week of events every year in collaboration with one of its national advertiser association members. The Global Marketer Week was held in Marrakech in 2015, Sydney in 2014, Brussels in 2013, New York in 2012 and Beijing in 2011.
The event - #GMWKL - will bring together some of the world's top marketers and thought-leaders to address common challenges in delivering growth in an interconnected, people-centric world. It will highlight new ways that marketers can successfully engage people both internally and externally and where brands need to consider both their own employees as well as consumers as advocates, content creators and distributors.
The Global Marketer Week, being held in South East Asia for the very first time, will feature a stellar line-up of speakers to provide inspirational examples of innovation, new platforms and marketing with purpose from some of the world's most exciting brands. Confirmed speakers include:
- Tony Fernandes CBE, CEO, AirAsia Group CEO and Founder, Tune Group of Companies
- David Wheldon, CMO, RBS
- Marc Mathieu, CMO, Samsung Electronics America
- Amit Sinha Roy, VP, Strategy & Marketing, TATA Communications
- John Kearon, Founder, CEO and Chief Juicer, BrainJuicer
- Min Chang, President Asia Pacific & Africa, Diversified Agency Services, Omnicom
- James Temple, SVP, Managing Director, Executive Creative Director, R/GA
- Jon Wilkins, Executive Chairman, Karmarama
- Jeffrey Seah, CEO, South East Asia/Chair, Asia Digital Leadership Team, Starcom MediaVest
- Will Sansom, Director, Content & Strategy, Contagious Insider
The showpiece of the week, the Global Marketer Conference, takes place on March 17. This will feature a South East Asia Accelerator panel, where senior regional marketers will share their experiences of driving success in this fast-growing region.
A Project Reconnect session will take place on March 16 and will look at how great brand marketing in the digital age puts people first, how delivering meaningful and valued brand experiences pays dividends and how to foster the best environment both internally and with agency partners to allow great work to flourish. Contributions will come from Contagious, Karmarama, Diversified Agency Services (Omnicom) as well as Samsung's Marc Mathieu, TATA Communications' Amit Sinha Roy and RBS's CMO, David Wheldon.
Stephan Loerke, WFA CEO, said: “South East Asia is an exciting and vibrant region with great potential for innovation and growth. I'm greatly looking forward to hearing from the brands that originate from this region as well as those global brands that have built their presence in these countries.”
Margaret Au-Yong, President of MAA and Head of Tune Group Marketing, Media & Facilities, said: “We are pleased to welcome the WFA to Malaysia. We have facilitated a truly impressive global line-up of marketers, probably the best to ever visit KL. We look forward to a wonderful forum to exchange ideas, strategies and concepts and also share what Malaysia and South East Asia has to offer.”
Full details of Global Marketer Week can be found at www.wfanet.org/kl. Follow events @WFAmarketers & #GMWKL
-ends-
For all media enquiries, please contact:
Alastair Ray
[email protected]
+44 1600 713 987
+44 7941 428 243
Notes for editors:
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$700 billion per annum – through a unique, global network of the world's biggest markets and biggest marketers. WFA's champions responsible and effective marketing communications worldwide. More information at www.wfanet.org.
The Global Marketer Week is the annual event for client-side marketers. The WFA hosts the week of events every year in collaboration with one of its national advertiser association members. The Global Marketer Week was held in Marrakech in 2015, Sydney in 2014, Brussels in 2013, New York in 2012 and Beijing in 2011.
