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Digital policyMarketing law
PAG Meeting Overview (November 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
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Digital policyMarketing lawData collection & privacy
Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…
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Digital policyMarketing lawData collection & privacy
Webinar: AI & advertising, a consumer perspective
A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
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Brand purpose
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
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Integrated marketingMarketing procurement
Survey: Organising virtual and hybrid events
This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Webinar: Diversidad e inclusion en la industria publicitaria
¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?
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In the spotlight: Estonian Marketing Association’s Liis Tippel
Meet Liis Tippel, CEO of TULI
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Agency managementMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
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Marketing technologyMarketing technologyMarketing technology
Media Forum Meeting Overview (November 2020, Singapore)
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Greek marketers address diversity and inclusion
WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual…
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Digital policyData collection & privacy
Privacy in China: the new draft PIPL and what it could mean for advertisers
A briefing session on China’s new draft Personal Information Protection Law.