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WFA names shortlist for Global Marketer of the Year 2020
Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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Creativity
The work that inspired in 2020
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
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Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
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Can marketing help drive a more sustainable future for our planet?
Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…
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CreativityBrand purpose
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.
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Self-regulation
Platforms and transparency
The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
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Agency management
Sourcing’s diversity power
Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Marketing procurement
Eco-Friendly Practices in Production
This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
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Portugal awards show extends a helping hand to the creative industry
Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal
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Digital policyFood marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (November 2020)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.
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Benchmark: Digital Agencies(B2B) in South East Asia
Member benchmark on Digital Agencies(B2B) in South East Asia
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Benchmark: Media Recruitment Agencies in Japan
Member benchmark on Media Recruitment Agencies in Japan