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  1.    WFA names shortlist for Global Marketer of the Year 2020

    WFA names shortlist for Global Marketer of the Year 2020

    Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…

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  2.    The work that inspired in 2020
    Creativity

    The work that inspired in 2020

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

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  3.    Sourcing Forum meeting overview (November 2020)
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

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  4.    Can marketing help drive a more sustainable future for our planet?

    Can marketing help drive a more sustainable future for our planet?

    Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…

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  5.    My favourite campaign of 2020...
    CreativityBrand purpose

    My favourite campaign of 2020...

    Six industry leaders highlight the work that has impressed them in this strangest of years.

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  6.    Platforms and transparency
    Self-regulation

    Platforms and transparency

    The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…

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  7.    Sourcing’s diversity power
    Agency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

    Read more about "Sourcing’s diversity power"
  8.    Eco-Friendly Practices in Production
    Marketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

    Read more about "Eco-Friendly Practices in Production"
  9.    Portugal awards show extends a helping hand to the creative industry

    Portugal awards show extends a helping hand to the creative industry

    Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal

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  10.    RAC Programme Meeting Overview (November 2020)
    Digital policyFood marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

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  11.    Benchmark: Digital Agencies(B2B) in South East Asia

    Benchmark: Digital Agencies(B2B) in South East Asia

    Member benchmark on Digital Agencies(B2B) in South East Asia 

    Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
  12.    Benchmark: Media Recruitment Agencies in Japan

    Benchmark: Media Recruitment Agencies in Japan

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"