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  1.    2020’s top trends in food marketing regulation
    Food marketingMarketing to children

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

    Read more about "2020’s top trends in food marketing regulation"
  2.    DGX meeting overview (December 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  3.    Spotlight: The impact of the pandemic on the agency business
    Agency managementAgency remuneration & contractsMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
  4.    The end of the cookie
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

    Read more about "The end of the cookie"
  5.    Webinar: 10 trends shaping food marketing regulation in 2020
    Food marketingMarketing law

    Webinar: 10 trends shaping food marketing regulation in 2020

    A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity…

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  6.    Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…

    Read more about "Interactive Tool: Gender equality attitudes study 2019"
  7.    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Marketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  8.    Benchmark: Global Category Management - E-commerce
    Marketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"
  9.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

    Read more about "WFA Whitepaper on marketing and sustainability"
  10.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  11.    DGX meeting with Facebook, 16 November 2020
    Digital policyMarketing lawData collection & privacy

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  12.    Media Forum Meeting Overview (November & December 2020)
    Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"