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Related content

1. 
   Benchmarks & surveys

   15 January 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on creative and digital agency rates 2015

   WFA

   Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

   Read more about "Benchmark on creative and digital agency rates 2015"
2. 
   Case studies

   10 January 2015

   Most Responsive Companies 2014

   Undercurrent

    

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3. 
   Guides & templates

   8 January 2015
   Agency evaluation & performanceAgency remuneration & contracts

   Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

   WFA

   A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

   Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
4. 
   Benchmarks & surveys

   11 December 2014
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended experiential and event agencies

   WFA

   Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

   Read more about "Benchmark on recommended experiential and event agencies"
5. 
   Benchmarks & surveys

   27 October 2014
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark on recommended ad production suppliers

   WFA

   Benchmark on recommended ad production networks and production adaptation companies.

   Read more about "Benchmark on recommended ad production suppliers"
6. 
   Guides & templates

   3 July 2014
   ProgrammaticAgency managementData & analytics

   Guide to Programmatic Media (2014)

   WFA

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

   Read more about "Guide to Programmatic Media (2014)"
7. 
   Benchmarks & surveys

   12 February 2014
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Survey on sourcing events

   WFA

   Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

   Read more about "Survey on sourcing events"
8. 
   Guides & templates

   10 December 2013
   Agency review & pitching

   Guidelines on client-agency relations and best practice in the pitch process (2013)

   WFA, EACA

   This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

   Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
9. 
   Benchmarks & surveys

   5 October 2013
   Agency remuneration & contractsMarketing procurement

   Survey on evolution of payment terms

   WFA

   Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

   Read more about "Survey on evolution of payment terms"
10. 
    Benchmarks & surveys

    12 June 2013
    Agency managementAgency review & pitchingMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

    Read more about "Survey on sourcing PR"
11. 
    Benchmarks & surveys

    10 March 2010
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

    Read more about "Survey on sourcing print suppliers"
12. 
    Guides & templatesReports & whitepapers

    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"