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DIGITAL FORUM Meeting Overview Paris February 2015
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Accelerating Digital Transformation
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Digital transformation
The elements of digital transformation
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
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Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Consumer video consumption is changing
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Marketing procurement
Webinar: Managing music rights more effectively
Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…
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Media governanceAgency rostersOrganisation & structure
Survey on media management in the US
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…