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  1.    Benchmark on cost variation in rate cards
    Agency remuneration & contractsMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  2.    State of the retargeting industry

    State of the retargeting industry

     

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  3.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  4. WFA sees corporate membership rise by over 10%

    WFA News

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  5.    Data Management Platforms (DMP) - the basics

    Data Management Platforms (DMP) - the basics

     

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  6.    A history of cross media measurement

    A history of cross media measurement

     

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  7.    MEDIA FORUM Meeting Overview London February 2015

    MEDIA FORUM Meeting Overview London February 2015

     

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  8. UK industry makes the case for advertising

    WFA News

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  9. Philippines marketing magazine goes online

    WFA News

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  10. Spanish advertisers call for a new approach to tracking online ad spend

    WFA News

    Read more about "Spanish advertisers call for a new approach to tracking online ad spend"
  11. Indonesians release updated Code of Ethics

    WFA News

    Read more about "Indonesians release updated Code of Ethics"
  12. New Zealand and Belgium appoint new chairs

    WFA News

    Read more about "New Zealand and Belgium appoint new chairs"