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ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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WFA Global Marketer Week to be held in Kuala Lumpur in 2016
WFA's headline event returns to Asia-Pacific for third time in five years First Global Marketer Week to be held in South-East…
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WFA research identifies Seven Deadly Sins of bad marketing
Social media analysis reveals what really riles consumersPanel of experts seek to identify solutions
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WFA reveals ground-breaking research into Africa's marketing challenges
Global brands need to work harder to understand African consumers
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WFA appoints Barclays marketer, David Wheldon, as new president
New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
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WFA appoints Barclays marketer, David Wheldon, as new president
New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
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Agency evaluation & performanceDigital transformationMedia transformation
Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
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Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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Ad fraud & verificationDigital transformation
Survey on digital media auditing
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
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Agency managementAgency remuneration & contractsAgency rosters
Survey on adserving management & payment
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
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Agency managementAgency review & pitchingMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Integrated marketingDigital transformationOrganisation & structure
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…