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  1.    Benchmark on media budget setting
    ChannelsMarketing procurement

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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  2. ANDA Bolivia joins WFA

    WFA News

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  3.    Survey on Digital Transformation
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  4. Changes at the helm of ANDA Venezuela

    WFA News

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  5. WFA launches new Global Knowledge Base

    WFA News

    Read more about "WFA launches new Global Knowledge Base"
  6. New national association representatives on WFA's Executive Committee

    WFA News

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  7.    Winners of the WFA's President's Award 2015

    Winners of the WFA's President's Award 2015

    WFA holds President’s Awards at Global Marketer Week in Marrakech

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  8. Highlights from the annual WFA National Associations Council

    WFA News

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  9. 50th anniversary for Spanish association

    WFA News

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  10. An interview with David Wheldon, WFA's new President

    WFA News

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  11.    Marketing in Africa Interim regional survey results
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  12.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"